eCommerce

What’s Really Caused Amazon To Turn A Blind Eye To African eCommerce?


September 7, 2020

At the entrance of a small but decent apartment outside Accra, the Ghanaian capital, Frank Osei, an itinerant photographer in his early thirties, gesticulates wildly as he paces back and forth while yelling into his phone, visibly irritated.

And why wouldn’t he be? For the last hour and a half, he had burnt a great amount of airtime while trying to guide a new “connect” to a rendezvous point.

Barely a week ago, he had attempted to buy a special new camera online, as a matter of urg...

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