MarketForce, a Kenyan B2B platform for retail distribution of consumer products and digital financial services, has raised USD 2 Mn in a pre-Series A investment to expand its RejaReja platform in Nigeria. The new round included V8 Capital, Future Africa, GreenHouse Capital, Launch Africa, Rebel Fund, Remapped Ventures, and a couple of strategic angel investors on board. Y Combinator and P1 Ventures also participated in the round.
MarketForce helps consumer brands improve how they distribute vital goods and services to retailers and customers by bridging the information gap in last-mile distribution and increasing efficiency throughout the sales and distribution value chain. The startup’s platform uses mobile devices by allowing field agents to record all client contacts as they occur in the field and then upload them to a cloud-based database.
The new round of funding will see the startup further develop the platform, and scale it into more towns in East Africa and Nigeria.