Uber Eats, the on-demand food delivery app announced its expansion plan to 100 new cities in EMEA markets. It intends to increase its footprints in Europe, the Middle East and Africa this year, including launches in Egypt and Kenya.
Currently, Uber Eats reaches customers in over 200 cites globally, and operates in some markets where the ride-hailing side of Uber’s operations either has a minimal presence or doesn’t even yet have a footprint.
As per the Financial Times, Uber has said that its Eats business was profitable in 45 of the 200 markets where it operated as against 3 out of 50 markets last year. The push to launch more Uber Eats markets might be part of Uber’s efforts to turn its organisation into a more fiscally responsible entity ahead of a potential IPO.
The food delivery app has already seen more than 500,000 downloads last year in South Africa and had partnered with retailer Checkers to make a number of its convenience meals and household essentials available to order on the UberEATS app.