Kenyan Hotel Chain Receives Coveted Hospitality Award For Digital Transformation

By  |  June 19, 2019

Kenya’s hospitality sector contributes immensely to the economy by providing foreign direct investment as well as creating employment opportunities for citizens.

Despite a myriad of tough challenges one of them being security, the industry has recorded a consistent upward growth trajectory. The sector has been resilient enough and has secured a place for Kenya among the top in Africa.

Kenya is second after South Africa with the highest number of branded hotels in Sub Sahara Africa. South Africa has 430 branded chain hotels compared to Kenya’s 68.

One of the country’s indigenous hotels that has been severally placed Kenya on the global map is PrideInn Group of Hotels. The five-star hotel has yet again been awarded the coveted Best Digital Transformation in Hospitality by Smart SMB.

The coveted accolade comes hot on the heels after the hotel chain received awards from TripAdvisor and International Travel Awards.

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The hotel was recognized for its its initiatives in digital transformation within the hospitality industry in Kenya. A statement from the hotel group revealed that all its eight facilities in Mombasa and Nairobi were recognized as the best among others in Kenya and received the 2019 “Certificate Of Excellence”

“We are proud to have been recognized as one of the leading local hotel chains embracing digital technology to ensure guests comfort and particularly our super Hi -Speed Wi-Fi enabling seamless communication and business, ” said Hasnain Noorani, Managing Director of PrideInn Group of Hotels.

“We are seeing unprecedented disruptive forces impacting the hotel industry today and technology is our only line of defense. Hotels that operate the same way they did 5 years ago are quickly becoming the fallout of these tectonic shifts”, added Mr. Noorani

The Kenyan hotelier industry has shown progressive growth in regards technological advancement. The industry’s technological wealth rivals some of the best there is in the hospitality sector and the impact is being felt by hoteliers as they interact with the customers. The industry is continually on the look out for inventions that could better their service to customers.

“Gone are the days of making room reservations via the telephone as the digital age gives travelers the ease of looking for information on room rates, promotional prices and reviews on the Internet. Travelers also habitually turn to global online hospitality sites for promotional deals, a trend that has been growing in the last five years,” said Joy Morai, Sales Director for Pride Inn Paradise Beach Resort.

Featured Image Courtesy: Pride Inn

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