Lagos-based startup Connected Analytics has received a seven-figure pre-series A round led by Hong Kong-based Betatron Venture Group. Other investors include 500 Startups, Accelerex Holdings, Predictive VC, a group of angel investors like Brandon Drew, and Craig Fenton among others.

Connected Analytics, the parent company of ThankUCash a multi-merchant rewards platform that helps businesses expand their customer base by connecting customers to exciting deals and offering cash back on every purchase. The platform aims to encourage customers loyalty.