Mastercard Foundation announced a new investment in Kasha, a Rwandan female-focused e-commerce platform. Mastercard’s investment is the next step on a journey the organizations have been on since Kasha joined Mastercard StartPath in 2019. Since joining the award-winning start-up engagement program, Mastercard has partnered with Kasha to incorporate digital payment acceptance through its eCommerce platform.
Kasha aims to improve women’s access to healthcare products, genuine health, and hygiene. The startup allows customers to place orders for products such as menstrual care goods and contraception via its website, a mobile app, SMS shortcode, or phone call and delivers them confidently.
The investment will help Kasha expand its current platform offering, reaching more women, communities, and small businesses than before.