MarketForce, a Kenyan startup that provides end-to-end retail distribution for consumer brands, has announced the strategic acquisition of Digiduka, a company that aims to bring Africa’s informal retailers into the digital economy.
The acquisition will see the two startups merge their capabilities in order to achieve faster scale. The deal accelerates the integration of financial services into RejaReja and brings together two companies with the same goal: to provide an all-encompassing digital commerce platform for Africa’s informal retailers.
MarketForce helps consumer brands improve how they distribute vital goods and services to retailers and customers by bridging the information gap in last-mile distribution and increasing efficiency throughout the sales and distribution value chain. Digiduka enables comparable informal vendors to earn extra money by reselling digital services like airtime, electricity tokens, and bill payments.