Egyptian Startup Minly Raises USD 3.6 Mn Funding

Minly, an Egypt-based creative economy platform, has closed a USD 3.6 Mn seed round to allow stars across the MENA region to connect with their fans in a real, personalized way.

The round was led by 4DX Ventures, B&Y Venture Partners, and Global Ventures. The round also included participation from unnamed regional funds and angel investors like Scooter Braun, founder of SB Projects; Jason Finger, co-founder of Seamless and GrubHub; Anthony Saleh and Jeffrey Katzenberg of WndrCo; Arieh Mimran of Groupe Mimran; and Tamim Jabr.

Minly gives creators the tools they need to build what it calls “genuine connections” with their super fans and audience on a large scale. Users can purchase personalized video messages and shout outs from these celebrities on the platform, which allows them to connect with their fans on a more intimate way.