AIfluence, a Kenyan ad-tech startup, has raised USD 1 Mn in seed funding to help it expand its AI-powered marketing platform. Antler East Africa, Nigerian VC Oui Capital, ArabyAds, and a European family office participated in the round led by Dubai-based EQ2 Ventures.
Through its audience-first strategy, AIfluence uses advanced machine learning algorithms to pair influencers with a particular population. Advertisers can also use the platform to onboard and manage hundreds to thousands of micro and nano influencers every campaign, resulting in genuine peer-to-peer discussions and higher conversion rates.
The startup intends to use the funds to expand into the rest of Africa, the Middle East, and Asia by the end of 2021 and further invest in its tech and SaaS platform.