Bidayat Acquires Stake In Egyptian Fashion Startup Okhtein

Bidayat, a subsidiary of Alsara Investment Group, the investment vehicle formed by Valentino board chairman and Mayhoola CEO Rachid Mohamed Rachid, has acquired an undisclosed stake in Okhtein, an Egyptian accessories brand.

Bidayat focuses on investing in Mediterranean creative talent and emerging businesses. Okhtein will benefit from the company’s assistance in opening more stores, expanding distribution, developing a wider variety of items, and expanding the brand’s internet business.