Egypt’s Cartona Closes USD 4.5 Mn pre-Series A Round

Cartona, an Egypt-based B2B platform, has secured USD 4.5 Mn in a pre-Series A round led by Global Ventures, with Kepple Africa Ventures, T5 Ventures, and a number of angel investors also participating. The funding will be utilized to expand the technology’s capabilities in order to improve user experience and bring embedded finance into the product and order cycle.

Cartona is a B2B e-commerce marketplace focusing on solving the supply-chain and operational challenges for the fast-moving consumer goods industry (FMCG) by digitizing the traditional, predominantly offline, trade market. The Company offers an asset-light marketplace that enables grocery retailers to order their store needs digitally from a curated network of sellers.