Egypt’s Contactcars Acquires Auto Auctions Platform Sa3ar

Egypt-based automotive marketplace Contactcars.com, a subsidiary of Contact Financial Holding, has acquired Sa3ar Technology Solutions, a platform that digitizes auto auctions deals. The acquisition will enable Contact to enhance the user experience by offering a holistic pricing tool catering to both dealers and car traders.

The digital auction technology will be consolidated resulting in one dealer-specific app provided to the dealers and car traders looking to digitize the purchase and sale of used cars. Contactcars.com aims to simplify the process of buying, selling, and owning a new or used car through a faster, better experience.