South African Startup HelloChoice Secures Investment

HelloChoice, a South African agri-fintech startup, has received funding from Standard Bank as it looks to solidify its position as one of the leading digital fresh produce and agricultural marketplaces. The bank has invested in the startup in return for a 25% equity stake in the business. 

The strategic investment will help the startup to further fund its ongoing tech investment and operational capacity, as it leverages its complementary offerings and strengths to deliver more innovative services and solutions to customers in South Africa and Africa.