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Sle3ti, a Casablanca-based B2B marketplace, connecting FMCG retailers to wholesalers and distributors, has raised DH12 million (USD 1.3 Mn) from the investment fund of the Richbond Group. Sle3ti will be able to fuel its expansion into its home market and improve its user experience with the new funding.
Sle3ti allows retailers to place orders directly with consumer goods manufacturers and distributors (FMCG). The company’s recruiting teams qualify, categorize, identify, and physically visit all retailers on its network before they can create accounts, according to the business.