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Nigerian Aba-based e-commerce startup Chooya has secured USD 100 K cash and a further USD 850 K in program support from Entrepreneurship World Cup, Misk International Discussion board, and others. The startup plans to utilize the resources for product development, marketing, and human resources to reach businesses struggling with new customer acquisition and help them digitize word-of-mouth marketing.
Chooya is a search engine for native merchandise and has been bootstrapped since its inception. Customers can add their merchandise with an outline and worth on the platform, enabling customers to find them. The startup has three main merchandise, together with addds, ReVues, and Market. Whereas Market capabilities as a traditional eCommerce platform, addds and ReVues are primarily promoting channels.