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Egyptian media and entertainment startup Minly has announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region, as it expands within the MENA region. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region. As part of the transaction, Oulo’s founder and chief executive officer (CEO) Kamal Nazha will join Minly as the chief commercial officer (CCO).
Minly allows users to buy personalized video messages and shoutouts from their favorite celebrities. Oulo is a video gifting platform with over 300 celebrities across Lebanon, Jordan, Iraq, and Saudi Arabia. The startup has created thousands of unique video messages from leading celebrities like Bassel Khaiat, Ali Jaber, Maguy Farah, and others.