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Egyptian cashback marketplace WaffarX has raised an undisclosed multi-million dollar funding round to help it increase its user base and expand its geographic presence. The round was led by Silicon Valley-based venture capital firm Lobby Capital and included previous investor A15.
WaffarX uses cutting-edge technology to distribute cashback rewards, helping shoppers save on every dollar they spend. The startup’s secure channel helps brands provide consumers with cashback rewards, creating deeper loyalty for brands, and allowing customers to monetize their own data.