Egyptian Social Commerce Startup Brimore Raises USD 25 Mn Series A Round

Egypt-based social commerce platform Brimore has raised a USD 25 Mn Series A round, led by the International Finance Corporation (IFC) and Endure Capital, with participation from Fawry, Flourish, Endeavor Catalyst Fund, and the startup’s existing investors including Algebra Ventures, Disruptech, Khawarizmi Ventures, and Vision Ventures.

Brimore enables small businesses to get their product out to the mass market by connecting them with to wide network of distributors across Egypt. The company plans to deploy the funding to expand its product offerings, grow network suppliers and accelerate its expansion across Africa. By 2023, Brimore aims to operate in three countries and strengthen its physical logistics capabilities.