Social Commerce: African eCom’s Local Answer To A Global Question

According to the United Nations Conference on Trade and Development, Africa has one of the fastest-growing eCommerce markets in the world; from 2014 to 2018, the number of virtual shoppers on the continent multiplied 18 percent on average annually.

At the time, eCommerce was growing at a global average of 12 percent. By 2025, the continent's eCommerce sales would be a USD 75 B industry. 

Irrespective of fancy figures and provoking projections, eCommerce has not quite taken off in Africa.

As the emergence of the still-ongoing coronavirus pandemic continually kindles a tectonic shift in the buying behaviors of consumers, there is a golden avenue for local businesses to evolve their models to make a case for online sales and goods delivery.