Marketplace Company Jiji Acquires Ghanaian Counterpart Tonaton

Classifieds site Jiji has acquired Ghanaian-based classifieds site Tonaton in a consolidation move in Ghana adding to its leading market positions in Kenya, Uganda, and Tanzania. The financial details of the transaction were not disclosed.

The acquisition will give Jiji and Tonaton users access to a larger network of buyers and sellers increasing trading opportunities and aggregate user base in what is seen as a major market consolidation in the classifieds sector. The platform’s goal is to build a company that gives every user in Africa the opportunity to buy goods cheaper and reduce environmental impact through the recirculation of valuable goods.