South African Data Startup The Awareness Company Secures Funding

South African big data startup The Awareness Company has been selected for Microsoft South Africa’s AgriTech Programme, securing equity investment in the process. The program’s main objective is to drive digital transformation in the agriculture sector by collaborating with companies that develop high-impact solutions and empower smallholder farmers.

The startup uses data-driven storytelling to help people, communities, and organizations to become more efficient and impactful. HYDRA, its technology, combines AI, IoT, and data analytics to create solutions for agriculture and conservation, safety and security, and smart buildings and cities.