Egyptian E-Commerce Platform Wasla Raises USD 9 Mn Funding

Egyptian browser-based shopping platform Wasla has raised USD 9 Mn in funding from Contact Financial Holding as part of its Series A round to assist with its product rollout and regional expansion.  Contact will support Wasla’s product rollout and regional expansion with a series of investments totaling up to USD 9 Mn, aiming to realize Wasla’s mission to enable e-commerce, payments, and credit for large audiences in emerging markets.

 Wasla is the first emerging markets mobile web browser and desktop extension optimized for online shopping. The startup helps users save money online through aggregated deals, discounts, and cash back, for a network of over 100, local and regional, e-commerce merchants.