Moroccan Startup WafR Raises USD 372 K

WafR, a reward-based loyalty startup that allows users to earn phone recharges while shopping at retail shops has received MAD3.5 million (USD 372 K) funding. The financing will mostly be used to expand WafR’s retail network, with the goal of increasing the number of retail shops that use the app.

WafR is an app that allows users to get a promotion at the time of purchase/sale in order to steer their purchases toward a specific brand. The application aids manufacturers in increasing market share, sales volume, and profit by guiding consumer choice.