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Kenya-based Powered by People raised a USD 5 Mn seed led by Susa Ventures and Golden Ventures with participation from a number of investors including Flexport Ventures, J Ventures, and the founders of DraftKings and Fabric. The investment brings the total funding raised by the startup to USD 7 Mn, having previously received support from a number of investors, including the Founders Factory Africa, Mercy Corps, and the Mastercard Foundation.
The startup powers a B2B eCommerce marketplace to connect small businesses with retailers while removing any supply chain inconveniences, thereby giving them visibility into both local and international retail markets. Powered by People also offers credit facilities to businesses to help speed up production so as to meet up with demand. The fresh capital will go into getting more clients and increasing the startup’s reach across borders.