Moroccan Fintech Startup WafR Secures USD 278 K Funding

Morocco-based fintech and rewards startup WafR has raised USD 278K at a USD 7.5 Mn valuation in a funding round led by UM6P Ventures, Plug and Play, with participation from a group of undisclosed local and international angel investors. The new funds will be used to support the startup’s growth but also to meet its ambitions in terms of expanding its network of grocers.

WafR is an app that allows users to get a promotion at the time of purchase/sale in order to steer their purchases toward a specific brand. The application aids manufacturers in increasing market share, sales volume, and profit by guiding consumer choice.