Kenyan Conversational E-Commerce Startup Elloe Acquires Flo By Saada

Kenya’s Elloe, a conversational e-commerce startup, has acquired counterpart Flo by Saada for an undisclosed sum to help it scale operations and move into new markets. Flo’s team will join Elloe’s product and engineering group in Kenya as the company incorporates the technology to complement its existing portfolio of messaging services with a packaged, AI-driven offering.

Elloe is an AI-powered, conversational commerce platform that allows SMEs to buy and sell products online across any messaging platform. Flo by Saada’s technology enables SMEs to build conversational commerce solutions and process payments over USSD, programmable SMS, Voice (IVR), and WhatsApp Business. Customers include Telkom Kenya, Quick Bus, Oxfam, and others in retail, entertainment, hospitality, and travel.