Egyptian Beauty Platform Source Beauty Acquired By Egyptian Company For Cosmetics

Egyptian beauty e-commerce platform Source Beauty has sold a majority stake to the Egyptian Company for Cosmetics (ECC), one of the leading beauty and personal care manufacturers in the country. The acquisition of Source Beauty provides a substantial opportunity to offer an enhanced service to Source Beauty’s clients, including new product innovation and manufacturing know-how.

Source Beauty is a women-led one-stop shop with over 85 local and international beauty brands and 60,000 users. The marketplace provides customers with affordable and easy access to beauty products and exposes them to products sourced from the best raw materials by female start-ups. It also provides established and emerging brands with an interactive shop window. ECC offers 360-degree services in manufacturing and distributing scientifically-proven innovative cosmetic products.