South African Startup Strove Raises Seed Funding Round

Strove, a South African health technology start-up, has concluded its most recent investment round, which was headed by a venture capital (VC) fund from Japan called Lifetime Ventures, to grow its operations. The capital raise will assist the acceleration of software development as the team continues to create its platform for holistic well-being.

Strove is an activity-based mobile rewards software that enables businesses to motivate their staff to live a healthy and active lifestyle, thereby reducing inactivity, burnout, and chronic stress. The platform encourages employees to be their best selves through activity tracking and gamification, with rewards from over a dozen partner brands like Old Khaki, Poetry, and Bootlegger Coffee.