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Egyptian startup Hoods, a live e-commerce platform, has raised a round of funding from valU, a subsidiary of Egypt-based investment bank EFG-Hermes. The startup raised USD 350 K in pre-seed funding earlier this year.
Hoods enables shoppers to find and compare brands through live video. Its digital platform brings together vendors, content creators, and shoppers to interact and execute retail transactions in a fun manner through a seamless experience. Hoods leverages videos made by individuals using creative content to produce unique and entertaining product displays for customers, as opposed to conventional e-commerce. By offering consumers a platform where they can connect with influencers and brands to see their desired products come to life, Hoods has positioned itself as an omnichannel solution that blends real-life shopping experiences with the speed and convenience of e-commerce.