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WafR, an application that enables retail brands to deliver smart promotions to grocers in order to increase their market share in the traditional channel, announced today that it has raised USD 120 K from First Circle Capital. The startup plans to use the funding to expand its network of clients and FMCG brands.
WafR is an app that allows users to get a promotion at the time of purchase/sale in order to steer their purchases toward a specific brand. The application aids manufacturers in increasing market share, sales volume, and profit by guiding consumer choice.