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Leta, a Kenyan B2B supply chain and logistics SaaS provider launched last year to optimize fleet management, has raised USD 3 Mn in pre-seed funding from 4Di Capital, Chandaria Capital, Chui Ventures, PANI, Samurai Incubate, and Verdant Frontiers Fintech. Cellulant co-founder Ken Njoroge and Google executive Charles Murito made investments too. The startup is looking for growth opportunities in West Africa, even as it scales operations in its existing five markets.
Leta’s proprietary route and load optimization technology is designed to boost efficiency in the delivery of goods to customers, and reduce the number of vehicles needed for distribution, leading to cost savings and increased competitiveness. Businesses are also able to measure other vehicle metrics like speed, braking, and idle time, among other data points that define efficiency in operations. Haulers use the driver app, which shows them all the different stops they need to make, in sequence, and sign-off forms for proof of delivery. Customers, on their part, receive a web link to track the delivery of their orders.