Egypt’s Appetito Merges With Saudi Company Jumlaty To Form Groceries App NOMU

Egyptian grocery deliveries startup Appetito has merged with Saudi-based counterpart Jumlaty to create NOMU, which aims to become MENA’s leading food-tech supply chain platform. NOMU is currently present in Saudi Arabia, Egypt, Tunisia, and Morocco and claims to have the capacity to cover the existing infrastructure of 25 million people and 100,000 F&B stores.

NOMU will have its headquarters in Riyadh, with a holding structure in Abu Dhabi’s International Financial Centre, ideally placed to develop its operations further, with ambitions to cover Pakistan and key Sub-Saharan African countries in the near future. Jumlaty, on the other hand, is a food-tech supply chain platform that leverages AI, social commerce, and smart financing to deliver high-quality grocery products and more. Appetito is a grocery delivery platform that sources products from manufacturers, stores them in its warehouses, and ships them to customers via mini fulfillment centers.