South African Proptech Flow Raises USD 4.5 M Pre-Series A Round

South African proptech marketing platform Flow is announcing that it has raised USD 4.5 M in pre-Series A funding round. Futuregrowth Asset Management led Flow’s pre-Series A round with USD 2 M. Endeavor Harvest Fund and serial entrepreneur Steven Heilbron participated, while existing investors Kalon Venture Partners, Vunani Fintech Fund and Buffet Investments also doubled down. The proptech intends to use the funding to include other social media platforms such as TikTok and LinkedIn and other advertising channels like digital out-of-home billboards.

Flow seeks to change how real estate agencies, developers and agents interact with their end customers. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. The proptech startup automates the marketing for real estate agents for developers to pull listings and automatically create ads on Facebook, Instagram and other digital channels.