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Gameball, a customer intelligence and marketing CRM platform has raised a USD 3.5 M seed funding round from 500 Global, P1 Ventures, Launch Africa, and Middle East VCs Seedra Ventures, Arzan Ventures, Propeller, Core Vision, as well as a number of regional investors to drive its expansion.
Gameball says brands use its tools to build long-term relationships with customers and ensure retention through personalized loyalty programs that are informed by data. Clients using their platform can carry out multi-channel marketing campaigns, run loyalty programs, build customer profiles for targeted promotions and rewards for increased engagement. Through analyzing customer behavior, Gameball is able to give brands monetization opportunities, and help them upsell and cross-sell efficiently across their customer base.