Moroccan Startup Chari Raises USD 1 M From Orange Ventures

Chari, a Morocco-based B2B e-commerce startup with an embedded financing for the FMCG sector, has raised USD 1 M from Orange Ventures. As per the transaction, Grégoire de Padirac, partner of Orange Ventures Middle East and Africa, is set to join Chari’s supervisory board.

Chari is a mobile app that enables small retailers in Morocco and Tunisia to order products from  FMCG multinationals and local manufacturers, receiving them in less than 24 hours. The platform has onboarded over 20,000 food businesses in Morocco. It also provides payment facilities and financial services through its acquisition of Karny.ma.