Jendaya Raises USD 1.2 M Pre-Seed Funding To Scale Luxury E-Commerce Platform

Jendaya, a one-year-old startup that acts as a gateway for global luxury brands to the African continent and for consumers in the rest of the world to discover African brands, is coming out stealth, having raised £1 million (USD 1.2 M) in pre-seed funding. Investors in Jendaya’s pre-seed round include Sabi CEO Anu Adedoyin Adasolum and several angel investors. The startup has also received financing from Ada VC, actress Maisie Williams and music celebrities Bizzle Osikoya and Asa Asika.

The e-commerce platform is connecting African and African diaspora luxury brands with high-end consumers worldwide and African shoppers to global brands. Jendaya hosts a roster of brands that includes Brooklyn-based minimalist accessories brand Marty Moto and others that incorporate heritage into a modern context, like Kenyan brand Adele Dejak.