Moroccan Foodtech Terraa Raises USD 1.5 M Pre-Seed Round

Terraa, a Moroccan B2B  tech-enabled food distribution platform, has raised USD 1.5 M pre-seed funding in a round led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health. Other participants in the round were UM6P Ventures, Outlierz Ventures, Musha Ventures, and Africa-centric DFS Lab. Terraa plans to use the funding to strengthen its logistics infrastructure, expand across Morocco’s cities, before exploring new markets within the region.

Terraa aims to provide a consistent and competitively-priced market for the produce, helping farmers cut back on the post-harvest losses often driven by lack of markets, especially in times of overproduction. The startup sources fresh produce directly from farmers to fulfill online orders by retailers, restaurants and other resellers. Orders are made via its website or WhatsApp. Most of the processes are done internally for quality control, but they plan to increasingly work with vetted external providers, where possible, to support some of its operations.