South African Rewards App Maholla Raises USD 1.5 M Seed Funding

South African startup Maholla, a viral consumer reward’s app, has concluded a USD 1.5 M seed funding round to help it continue to scale. Investors in the round include the Buffet Group, Castleton Capital, Praesidium Capital Management and Galloprovincialis. The startup will use its funding to scale its rewards platform to millions of users and deepen its technical moat.

Maholla is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop. Rewards come in the form of instant airtime, 1Vouchers, in-app games and more. Household names including the likes of Maggi, Milo, Ricoffy, Nola, Rama, Hungry Lion, Fusion, Switch Energy and Mr. Sheen are among the many brands already benefiting from Maholla’s dataset and targeting capabilities.