Kenya’s  iProcure, a leading data-driven African agricultural input supply company, announced its expansion into Tanzania through its partnership with the Farm to Market Alliance (FtMA).  FtMA is a consortium of public and private institutions that aims to increase income and strengthen the resilience of smallholders while simultaneously increasing commercial viability for all value chain stakeholders.

This is done through FtMA’s support to a network of last-mile service providers called Farmer Service Centres (FSCs) which act as key service hubs that provide access to demand-driven services such as quality inputs, weather and planting advisory information, affordable financing, handling and storage solutions, as well as timely market connections, thereby guiding producers’ transition from having a surplus or surplus potential to commercial farming. The partnership between iProcure and FtMA will improve access to supplies and services to over 125,000 farmers in Tanzania.

iProcure has revolutionized traditional agricultural supply chains in East Africa by developing its own distribution infrastructure connecting major agricultural input suppliers directly to local agro-dealers via its proprietary distribution technology system.

Niraj Varia, iProcure’s CEO, commented, “iProcure has had its sights set on Tanzania and this partnership with FtMA presents the perfect opportunity to roll out our technology to an established network of agro-dealers. FtMA shares our vision of digitizing agriculture, helping farmers, and improving supply chains, so we are excited to enter this new market alongside them.”