Morocco’s Chari Secures Second Round Of Investment From Plug And Play

Morocco-based B2B e-commerce platform Chari has secured a second round of undisclosed investment from Plug and Play. Plug and Play’s investment in Chari is part of its inaugural cohort in Morocco in partnership with the Mohammed VI Polytechnic University and Startgate.

Chari is a mobile app that enables small retailers in Morocco and Tunisia to order products from  FMCG multinationals and local manufacturers, receiving them in less than 24 hours. The platform has onboarded over 20,000 food businesses in Morocco.