Egyptian Startup TFK Acquires D2C Fashion Brand Opio

The Fashion Kingdom (TFK), one of the leading curated fashion marketplaces in Egypt, has acquired direct-to-consumer (D2C) fashion brand Opio to create a powerhouse fashion group. 

Opio started life as a digital native vertical, capitalizing on the long-abandoned Egyptian apparel industry and the surge in online shopping demand. The platform commissions white label and toll manufacturing women’s wear apparel to different manufacturers, and offers it to its customer base through its digital platform. TFK is a marketplace offering access to fashion, beauty and home accessories, with 360 value proposition for brands.