*Data updated daily at 18:00 EAT
Terragon, a cloud analytics and marketing platform, which converts telco channels into mobile advertising inventory, has announced a USD 9 M Series B round to expand its focus on offering mobile B2C messaging backed by deep consumer insights from big data. The round was led by Orange Ventures with participation from TLcom Capital, LoftyInc, Sango Capital, VestedWorld and Western Technology Investment (WTI).
Terragon provides a consumer insight and activation platform that collects, organizes, and enriches customer data from various sources to help marketers better understand African consumers. The startup’s structure, which is connected to major online publishers, including Google ad exchange) allows advertisers and marketers on the continent to continue running targeting customer engagements required. The investment, according to the business, would allow it to strengthen cloud-native capabilities on its platform as well as develop and accelerate localized ML and AI to provide the foundations for increased enterprise communication.