Moroccan Startup SLE3TI Raises Funding

Morocco-based startup SLE3TI has raised undisclosed fresh funding from the Cash Plus VC Fund, the corporate venture capital arm of financial technology firm, Cash Plus. This strategic stake acquisition marks a crucial step for Cash Plus in its objective to expand its presence and diversify its activities in the constantly evolving sector of the distribution of everyday consumer products.

Founded in 2020 by Abderrahim Zizi and Ayoub HARIJ, SLE3TI offers a B2B marketplace, connecting FMCG retailers to more than 10,000 suppliers registered on its platform. According to the company, SLE3TI brings together a solid base of more than 10,000 active grocery stores on its mobile platform, mainly located in Casablanca.