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Kenyan tech-enabled insurance company Turaco has announced the acquisition of microinsurance company MicroEnsure Ghana to make the West African country its fourth market. MicroEnsure will rebrand as Turaco Ghana and retain the expertise of the existing team and leadership under the deal. The acquisition is part of Turaco’s long-term vision to provide simple and accessible insurance to one billion people.
Turaco uses technology to increase access to affordable insurance with a seamless and customer-centric approach. Its B2B2C business model leverages partnerships with tech-enabled, mass-market companies such as telcos, banks, and fintechs, to provide easy distribution and insurance management.