*Data updated daily at 18:00 EAT
Nigerian startup Pricepally, a fresh and packaged food e-commerce platform, has raised USD 1.3 M in seed funding to help it scale. Investors in the round included Samurai Incubate, SOSV, ELEA, Hi2 Global, Chui Ventures, and David Mureithi, the former MD of Unilever West Africa.
Pricepally sources farm-fresh produce and distributes it via its e-commerce platform. By bridging the gap between producers and consumers, Pricepally ensures not only top-notch quality but also competitive pricing, creating a win-win situation for all stakeholders involved. The startup will use the funding to expanding its footprint, entering new cities and growing in existing markets Lagos, Abuja, and Port Harcourt. It will also enhance its technology, optimize end-to-end operations, introduce innovative consumer features, and nurture burgeoning B2B markets.