Goodwell Investment Invests In Nigeria B2B E-Commerce Startup OmniRetail

Goodwell Investments, a Dutch impact investing firm specializing in supporting enterprises within emerging markets, has recently declared its investment in OmniRetail, a Nigerian B2B e-commerce initiative striving to modernize the informal supply chains prevalent in Sub-Saharan Africa. Goodwell contributed to OmniRetail via the uMunthu II fund, inaugurating the commencement of OmniRetail’s Series A capital accumulation phase.

OmniRetail, established in the year 2019, serves to create a digital skeleton capable of tackling several pressing issues found within the commercial value chain in Africa, with an emphasis on the hardships faced by informal retailers. The startup ensures retailers get better ROI and distributors/ manufacturers grow volume and reach more retailers through our wide distribution network.