Skincare E-Commerce Startup Uncover Raises USD 1.4 M To Expand

Uncover, a Kenyan marketplace for skin care products, has raised USD 1.4 M in seed funding. The company will use the fresh capital to expand into the US, Ghana, and Uganda. The funding round was led by EQ2 Ventures and IgniteXL Ventures, with participation from Chui Ventures, Samata Capital, and Altree Capital. This is Uncover’s third funding round. It raised USD 100 K in a 2021 pre-seed round from Antler VC and a USD 1 M seed round in 2022. In its latest funding round, Uncover provided exits for early investors through a secondary sale, according to its CEO.

Launched in 2021 by Sneha Mehta and Jade Oyateru, Uncover uses data provided by users on its app, through quizzes, etc, to create personalized skin care products with top labs in South Korea. The company distributes these skincare products through its e-commerce platform and retail partnerships with pharmaceutical chains like Goodlife and Medplus in Kenya and Nigeria.