Ticketmaster Acquires Quicket To Expand In Africa

Ticketmaster is acquiring Quicket, one of the major players in Africa’s event and festival ticketing, to further support the rapidly growing live events market across the continent. Having launched in the market in 2022, Ticketmaster serves South African festivals, sports, music, theatre and venue clients. The partnership with Quicket will offer solutions for events of all sizes, from small clubs to large festivals and stadiums.

Established in 2011, Quicket has built a ticketing platform to service the domestic and broader African markets. With Quicket’s expanding operations in Nigeria, Uganda, Kenya, Zambia and Botswana, the acquisition seeks to allow more African venues, artists and promoters to benefit from the company’s regional expertise and Ticketmaster’s global reach and service. It will also enable the expansion of digital technologies, like secure encrypted mobile tickets, across the continent.