Google Reveals 2024 Startups Accelerator Africa Cohort

Google has unveiled the six startups selected for its 2024 Google for Startups Accelerator Africa program. The initiative offers equity-free support (~USD 50 K), mentorship, and access to Google’s resources (~USD 200 K in Google Cloud credits). to empower these startups to impact Africa’s digital economy. Google announced its 8th cohort for the AI program earlier this year.

This year’s cohort includes:

• Aveade: A digital marketplace connecting buyers and sellers with a focus on accessibility and product diversity.
• Breaze Delivery: A real-time delivery platform linking businesses to a network of drivers for efficient logistics.
• Mapha Logistics: A provider of digital tools for township, peri-urban, and rural merchants to optimize business operations.
• Swagshack: An online streetwear marketplace connecting emerging fashion brands with customers while streamlining orders and deliveries.
• Vuleka: An e-commerce and fintech platform bridging informal township businesses with online and offline customers.
• Wisi-Oi: A video-driven fashion resale platform facilitating the buying and selling pre-owned clothing.

Participants gain access to Google’s extensive network, tools, and industry mentorship, enabling them to scale operations and drive innovation. This follows Google’s Black Founders Fund (BFF) 2023, which provided USD 150 K in non-dilutive cash funding and USD 200 K in Google Cloud credits to each of its 25 African startups. The accelerator aims to continue fostering transformative growth in Africa’s tech ecosystem.