Egypt’s Ariika Raises USD 3 M in Series A Extension

Egypt-based home furnishing e-commerce startup Ariika has concluded its Series A extension round, raising USD 3 M in equity funding. The round was led by Beltone Venture Capital, a subsidiary of Beltone Financial Holding, with additional backing from UAE-based Citadel International Holdings.

Founded in 2016 by Khaled Attallah and Shahir Arslan, Ariika operates as a direct-to-consumer (D2C) platform specializing in home décor. The company collaborates with artisans worldwide to create and curate modern, innovative décor brands. The funding will enable Ariika to enhance its offerings and expand its market reach, supporting its mission to provide high-quality, accessible home furnishing solutions.

This investment underscores the increasing interest in Egypt’s growing e-commerce sector, particularly in niche markets like home furnishings. Ariika plans to use the capital to scale its operations and strengthen its position as a regional leader in the home décor space.

Last year, the startup secured Series A equity from Beltone Venture Capital, a subsidiary of Beltone Financial Holding.